PHASE 1: CHECK OFF LIST

Discovery:

  Distribute/collect/analyze the Client Survey
  Distribute/collect/address the Maintenance Survey
  Collect existing marketing and research materials from the client
  Identify audience demographics
  Create user profile(s)
  Identify the audience's technical capabilities
  Identify backend programming needs
     (if any exist, employ additional workflow)
  Analyze your industry (see also Chapter 9)

Clarification:

  Determine overall goals
  Prepare a creative brief

Planning:

  Set your budget
  Establish a means of time tracking
  Create schedules
  Assign your project team
  Set up a client staging site
  Set up an internal team development area
  Plan for user testing
  Assemble your project plan
  Have a kick-off meeting
  Get client signatures on all documents





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