Descriptive Naming Abbreviations or intuitive naming is based on the HTML page's content or section. about_company.html about_biographies.html about_contact.html Numeric Naming Having a 'code' for each section of the site helps to organize pages beneath each section. It allows you to immediately see where the content fits into the overall structure of a site. 0.0 = homepage 1.0 = main section 1.1 = secondary page