1979
Freelance Calligrapher, Seattle

• 7th Grade
• 1st card designed, chose paper and thermography
• Earned enough for first investment in stocks

1982
Freelance Photographer, Seattle

• High School
• Wanted to expand into photography
• Learned photography and used the darkroom
• Went to Northwestern University in Television and Film
• Stock investment and scholarships paid for college

1986
Freelance Designer, Los Angeles

• College (transferred from Northwestern)
• First 2-color and embossed card
• Started multimedia lab at UCLA
• Won HOW Magazine's first Student Self Promotion
• Learned multimedia and graphic layout

1989
Toyota Motor Graphics, Los Angeles

• Worked part time while finishing up college
• Jr. Designer position
• Helped to design the Lexus Typeface and Brand Standards
• Learned graphic production and type layout

1991
Fattal & Collins Advertising, Los Angeles

• First full-time job
• Worked 12 - 18 hours a day + nights on other side jobs
• Sr. Designer & Art Director for Infiniti car account
• Learned print, advertising and photography

1995
Warner Bros. Online, Burbank

• Sr. Producer for first Entertainment Online division
• Break into multimedia and web
• Launched WB Online, Kids WB! and Rosie O'Donnell sites

Kids WB!

1997
Freelance, Seattle, San Francisco

• Move to Seattle
• Became independent producer for multiple firms
• Freelance/consultant for Phinney Bischoff Design House
• Move to San Francisco as Dot Com era begins

1998
KidsKamp.com, San Francisco

• First .com start up experience
• Worked with Lisa Lopuck
• Put $30,000 into the company, lived on $10 a day
• After almost a year, the business model didn't work

Kids Kamp

1999
One World Journeys, San Francisco/Japan

• Co-Founder of One World Journeys (OWJ)
• Produced Environmental Expeditions on the Web
• Worked with Red Eye to launch "Georgia Revealed"
• Won HOW Design Merit Award

Georgia Revealed

1999
Red Eye Digital Media, San Francisco

• Moved to San Francisco
• Started as a consultant
• Came on as a partner and Creative Director in 1999
• Began focusing on usability and research

2000
Idea Integration

• Red Eye became multi-national company, Idea Integration
• Started National User Experience Practice
• Worked on multi-million dollar Internet accounts
• Learned how to manage multiple teams and projects

Adobe Splatterpunk

2001
gotomedia, inc.

• Started an incorporated company -- the "real deal"
• Bought a loft at "The Box Factory"
• Growing and working steadily
• Learned how to have a life and do what you love to do
• Mission Statement: "Exceed expectations and take vacations"

2005
gotomobile

• 2004 - Launched 'gotomobile' as initiative
• Started evangelizing "design ethnography"
• Focus on Mobile User Experience
• Editor of gotomobile.com as blog

2006
gotomedia, llc.

• Leaders in brand, strategy and integrated research & design
• Move past web into web-based applications and product interfaces
• Started global research network focusing on usability & contextual inquiry
• Opened office in Barcelona

2007
gotomedia, llc.

• New card merges media and mobile with matching collateral
• Focus on convergence - merging web, mobile and media experiences
• Continue honing global/mobile research
• New technology plaform and approach allows true virtual office formation