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<copyright>© 2007 Gotomedia, LLC.</copyright>

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<title>The Keys to the Kingdom</title>
<link>http://www.gotomedia.com/gotoreport/may2007/keys.html</link>
<description>Dave takes a look at one of the fundamental principals of Web 2.0, the handing over of content directly to users without restriction. According to Dave, this giant leap in user participation from Web 2.0 has languished due to a lack of corporate willingness to fully embrace experimentation and the reluctance of companies to truly focus on end-user needs. The promise of Web 2.0 is going to remain unfulfilled until a few companies are brave enough to give away the keys to their well-fortified Web kingdoms.</description>
<pubDate>Mon, 30 April 2007</pubDate>
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<title>Unstuck</title>
<link>http://www.gotomedia.com/gotoreport/may2007/unstuck.html</link>
<description>In this inspiring personal account, Leigh Duncan describes how she found the strength to make drastic life changes and become truly unstuck. Several years ago Leigh found herself possessing "what everyone tells you is required for happiness", but still felt fundamentally unfulfilled. After falling ill Leigh was forced to take a leave of absence, an event which marked the beginning of her journey towards becoming "unstuck" and discovering what truly inspires her.</description>
<pubDate>Mon, 30 April 2007</pubDate>
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<item>
<title>Interview with Kristian Bengtsson</title>
<link>http://www.gotomedia.com/gotoreport/may2007/bengtsson.html</link>
<description>Kristian Bengtsson, the Creative Director at FutureLab, one of Sweden's top strategic communication agencies, explains how he continually strives to be unstuck. Kristian details how the FutureLab team breaks away from rountine by putting themselves in unfamilar territory and taking risks. He also explains the Action Space Grid, a technical platform specifically designed to support and empower the team's way of thinking and working.</description>
<pubDate>Mon, 30 April 2007</pubDate>
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