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LETTER FROM THE PUBLISHER

The phrase "where in the world is Kelly Goto" has never been more relevant than in the past six months. I've been lucky enough to traverse the globe lecturing and teaching in Barcelona, Iceland, and New Zealand. We're excited to announce the opening of a new gotomedia office in the famous Estació de França train station in Barcelona. Our team will be partnering with research partners Barcelona Media, which has ties to Pompeu Fabra University. We'll be engaging in global mobile research, learning Catalan and cheering on "fútbol" games soon!

This issue of the gotoreport focuses on travel and the user experience. Columnist Dave Rogers takes us on his holiday vacation with a focused eye on the user experience. Return contributor Leigh Duncan gives her take on travel website Kayak.com with an experienced eye. At gotomedia, we've just announced the release of the new hotel booking and software package for Mexican-based AltiusPAR. Read how contextual inquiry, usability testing and an iterative approach resulted in a revised web-based interface that utilizes adaptive (two-point-oh) technology that dramatically increases efficiency and shortens call center interactions.

May your summer travels be safe, and the interfaces you connect with make your voyage easier!

Kelly Goto,
Principal,
gotomedia

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