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LETTER FROM THE PUBLISHER

As you read this issue of the gotoreport, I'm working remotely from New Zealand. My personal and professional goal has been to build a company flexible and stable enough to allow the freedom of work and travel. I am not the only one of our team who has taken extended work/travel leaves this year. Our team has been literally all over the world. We are multicultural, travel lovers who are fascinated with understanding how content and technology translate in different cultures. Immersing one's self into a different culture allows us to see what is similar, and what is different. It's the basis for ethnography and why gotomedia strives to truly bridge the gap between design and research. It's also the perfect time to bring you an interview with Genevieve Bell, a cultural anthropologist for Intel. The interview is one of the many enlightened conversations we've been having while we get out from our desks, explore the world, and formulate new understandings on the current state of global research, design and usability.

And with the launch of WebEx and LiveOps recently, questions regarding the role of a Content Manager keep emerging. I felt it necessary to put together a 2-part guide on Content Management: Whose Job Is It Anyway?. Read it and forward it to copywriters and marketing managers who seem confused. There should be many! Next, Dave Rogers, in his User Advocate Column, speaks on the role of the Usable Consultant. And our Creative Director Serena Howeth flips roles as she discusses effective client communication in her new article, Lessons from the Hair Stylist.

As always, we welcome your feedback!

Kelly Goto,
Principal, gotomedia

ARTICLES

Culture Matters: An Interview with Genevieve Bell

By Kelly Goto and Subha Subramanian
Genevieve Bell, a cultural anthropologist working at Intel, motivates us to study the nuances of different cultures and challenge our most common technological assumptions. Read More

The Usable Consultant

By Dave Rogers
What you can do as a consultant to make yourself more valuable to your clients. Read More.

Lessons from the Hair Stylist

By Serena Howeth
Finding the perfect synergy between the designer and the client for achieving successful design results. Read More

Content Management: Whose Job Is It Anyway?

By Kelly Goto
Exploring the critical and often misunderstood role of the content manager and the steps needed for effective content development during a website redesign. Read More.

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