Usability testing for connected systems
gotomedia has provided home-like environmental set up for lifelike interaction of various devices with screens large and small. Our services range from informal 2-day testing to more formalized usability studies of systems and devices.
Competitive Landscape Analysis
The digital landscape changes regularly so initial research sets a baseline of "what exists" and also "how people are feeling about it" from a social media perspective for continued generation of updated screen to device experiences.
Stories are the most powerful method to convey needs, usage and behavior. Through Digital Diaries, our participants tell their own story, using imagery, words and short surveys to capture the actual experience, over time.